Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand.
However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience.
Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.